---
title: Why Horizontal Thinking Is Required When Flipping from ETFs into Stock - Bloomberg Tradebook
description: Why Horizontal Thinking Is Required When Flipping from ETFs into Stock - Bloomberg Tradebook
---

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# [Why Horizontal Thinking Is Required When Flipping from ETFs into Stock - Bloomberg Tradebook](https://articles.marketsmedia.com/why-horizontal-thinking-is-required-when-flipping-from-etfs-into-stock-bloomberg-tradebook)

 Written by [Terry Flanagan](https://articles.marketsmedia.com/author/terry) | Apr 14, 2015 1:18:23 PM

Most trades are vertical (Figure 1)—i.e., alpha is generated by prices going up (long) or down (short). ETFs are adding a new dimension to traditional institutional equity trading by forcing traders to think and execute horizontally.

[Continue reading](http://www.bloombergtradebook.com/blog/horizontal-thinking-required-flipping-etfs-stock/)

 

[View full post](https://articles.marketsmedia.com/why-horizontal-thinking-is-required-when-flipping-from-etfs-into-stock-bloomberg-tradebook)

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