Michael Roberts, former EMEA head of Bank of America Merrill Lynch's prime platform, will lead the new team.
The regulated crypto exchange and custodian sees growing institutional interest in the sector.
Clients, technology and staff moved from DB’s Global Prime Finance & Electronic Equities businesses to BNP.
Coinbase Prime has been working to establish a market leading prime services offering.
Credit Suisse recently announced an exit from Prime Services activities.
Genesis said institutional investors are looking for a comprehensive suite of crypto products and services.
The bank expects a further reduction in market volumes for the remainder of 2021.
The industry will evolve, learn and improve, making prime clients the ultimate winners.