Upscale terminal provider offers messaging akin to social media platforms.
Firm broadens utility for private banking and cross-firm institutional workflow.
Aim is to integrated communications platforms to enrich and streamline customer workflows.
Integration will open communication and improve pre-trade workflows.
Communications-system CEO notes momentum from customers adding users.
Large institutional firms deploy upstart comms provider for internal and external collaboration.
'Have I got your attention now?'
Traders' ask of messaging-system providers: turn down the noise, please.
E-mails, IMs, chats and text are risk factors for capital markets firms.