--- title: SR Labs Rebrands as Vela Trading Technologies description: SR Labs Rebrands as Vela Trading Technologies --- ![websites-group](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/new-MMG-01.svg) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-new-marketsmedia-logo.svg)](https://www.marketsmedia.com/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-traders-redlogo.svg)](https://www.tradersmagazine.com/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-bestexe-logo.svg)](https://www.bestexecution.net/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-fidesk-logo.svg)](https://www.fixglobal.com/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-fixglobal-new-logo.svg)](https://www.fixglobal.com/) - [*Facebook*](https://www.facebook.com/MarketsMedia/) - [*Twitter*](https://twitter.com/marketsmedia) - [*Linkedin*](https://www.linkedin.com/company/markets-media-llc) - [Newsletter](https://articles.marketsmedia.com/sr-labs-rebrands-vela-trading-technologies#popup-newsletter) #### Want the latest news on securities markets -- FREE? Sign up to receive exclusive articles on topics including: - Equity market structure - Profiles of buy-side investment firms - The evolution of multi-asset-class trading - Regulation and its implications for markets - The search for liquidity in fixed income markets - The convergence of fintech and capital markets Select one or more newsletters you would like to receive: menu [![Markerts media](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/header%20logo.svg "Markerts media")](https://articles.marketsmedia.com/) - [Fintech](https://articles.marketsmedia.com/tag/fintech) - Fintech - SR Labs Rebrands as Vela Trading Technologies Search - [Home](https://articles.marketsmedia.com/) - [Trending](https://articles.marketsmedia.com/tag/trending) - [Featured](https://articles.marketsmedia.com/tag/daily-email-feature) - [Sectors](https://articles.marketsmedia.com/tag/sectors) - [From The Markets](https://articles.marketsmedia.com/tag/from-the-markets) - [AWARDS](https://articles.marketsmedia.com/tag/events) - [Newsletter](https://awards.marketsmedia.com/newsletter-sign-up) - [Newsletter](https://articles.marketsmedia.com/sr-labs-rebrands-vela-trading-technologies#popup-newsletter) Hide search Search - NewsLetter ![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/trading-up-occ-iex-select-board-members-citadel-lands-lieblich-573x379-Jul-07-2022-09-34-11-57-AM.jpg) [ON THE MOVE: Citi Hires Artie Ambrose;...](https://articles.marketsmedia.com/on-the-move-citi-hires-artie-ambrose-natalie-a-brown-to-mesirow) ![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/Depositphotos_445735906_L.jpg) [Trading Adapts to ESG and Sustainable...](https://articles.marketsmedia.com/trading-adapts-to-esg-and-sustainable-investing) ![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/iStock-917493152-Jul-07-2022-09-34-19-09-AM.jpg) [Focus on FX Execution Connectivity](https://articles.marketsmedia.com/focus-on-fx-execution-connectivity) ![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/Depositphotos_333839538_L.jpg) [TRACE Turns 20](https://articles.marketsmedia.com/trace-turns-20) 06.20.2016 By John D'Antona Fintech # SR Labs Rebrands as Vela Trading Technologies 06.20.2016 By John D'Antona [Share](https://www.facebook.com/share.php?u=https://articles.marketsmedia.com/sr-labs-rebrands-vela-trading-technologies) [Tweet](https://twitter.com/intent/tweet?text=US+ETFs+Have+Record+Net+Inflows&url=https://articles.marketsmedia.com/sr-labs-rebrands-vela-trading-technologies) [Share](https://www.linkedin.com/cws/share?url=https://articles.marketsmedia.com/sr-labs-rebrands-vela-trading-technologies) | New York, London – S R Labs, LLC, a global leader in trading and market data technology, today announced it will operate under the new name of Vela Trading Technologies, LLC (Vela), bringing the best of its technology, products and talent under one roof. Vela’s mission will continue to focus on creating and providing leading edge financial technology, with a strong emphasis on satisfying client requirements and global delivery. With Vela, technology and business decision makers will be able to bring efficiency and simplicity to their trading infrastructure, while also improving cost savings. Jennifer Nayar, CEO of Vela, said: “We see Vela as a new and exciting opportunity to build on our strong heritage, pedigree and loyal client base and bring the best of both SR Labs and Wombat into one place.” She added, ”with Vela, we want to simplify everything around us: through our technology, we want to simplify how firms interact with the markets, and increase efficiency; and with the creation of a new, integrated business entity, we want to make it easier for clients and prospects to buy from us, to work with us and to partner with us.” With fully integrated and augmented product sets, Vela’s clients can benefit from: Global Connectivity:  Trading has become increasingly global and multi-asset and Vela’s dedicated global team of experts sits uniquely at the intersection of technology and the financial markets, helping clients stay two steps ahead. Clients who depend on our technology include banks, hedge funds, proprietary trading firms and a range of other market participants globally. Technology Deliverability: Vela offers a full suite of custom, scalable financial technology products and services focused on enterprise use of market data feeds and market access. Vela’s industrial strength technology along with value-added services include tools and support services that save time, money and complexity. Talent Expertise: A global, world-class client services team supports Vela’s comprehensive product suite to ensure implementation surpasses expectations. Many of Vela’s offerings are also available as fully managed services. Providing the technology to underpin trading infrastructure, Vela enables clients to focus on core business and competencies. Jennifer continued, “Since I joined one year ago we have been working on consolidating our product set, redefining our messages and delivering a new vision to the market. We have also been combining the best of our two historic companies’ cultures and our key values will continue to be at the foundation of everything we do now and in the future: Teamwork; Technology Excellence; Efficiency; Focus; Integrity; Reliability. This is an exciting time for our team and we look forward to seeing where this new journey takes us.” | | --- | | About Vela Trading Technologies Vela is an independent global leader in high performance trading and market data technology. We provide the breadth of coverage and depth of expertise demanded by today’s multi-asset, multi-region electronic trading environment. Our clients benefit from white-glove global customer support and professional services from an experienced team comprised of seasoned financial services industry experts and cutting edge technologists. As your premier market data and trading technology partner, together we can improve your time-to-market, lower costs and eliminate complexity. Our products empower clients to focus on their core business strengths, leveraging their trading infrastructure by relying on our technology, expertise and experience. For more information, please visit us at velatradingtech.com | | --- | [Share](https://www.facebook.com/share.php?u=https://articles.marketsmedia.com/sr-labs-rebrands-vela-trading-technologies) [Tweet](https://twitter.com/intent/tweet?text=US+ETFs+Have+Record+Net+Inflows&url=https://articles.marketsmedia.com/sr-labs-rebrands-vela-trading-technologies) [Share](https://www.linkedin.com/cws/share?url=https://articles.marketsmedia.com/sr-labs-rebrands-vela-trading-technologies) ![email](https://articles.marketsmedia.com/hubfs/Markets%20Media/email.svg) ### NEWSLETTER SIGN UP And receive exclusive articles on securities markets ### Related articles 1. 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