---
title: "#OMGiving Weekends at Story"
description: "Story, a retail concept store in Chelsea, is partnering with Target for their latest theme: Home for the Holidays."
image: https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/StoryStore-1.jpg
---

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[TRACE Turns 20](https://articles.marketsmedia.com/trace-turns-20)

 12.12.2014

 By Markets Media Life

 Uncategorized

# #OMGiving Weekends at Story

 12.12.2014 By Markets Media Life

![#OMGiving Weekends at Story](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/StoryStore-1.jpg)

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*By May Zhee Lim, Markets Media Life Correspondent*

Story, a retail concept store in Chelsea, is partnering with Target for their latest theme: Home for the Holidays. You can now purchase items from Target classics like Nate Berkus and Archer Farms while also browsing through Story’s usual offerings, from luxury chocolate truffles to hand-embroidered pillows. They sought the help of interior designer Jason Bell to turn the space into an actual home, just for the occasion.

![Giving Weekends 2 (700x466)](https://articles.marketsmedia.com/hs-fs/hubfs/Imported_Blog_Media/Giving-Weekends-2-700x466-1.jpg?width=700&height=466&name=Giving-Weekends-2-700x466-1.jpg)

Founded by Rachel Shechtman in 2011, the store prides itself on the “stories” it tells through merchandises, collaborations, and events held at the space. Every four to eight weeks, the store is reinvented along the lines of a new theme, trend, or issue. Home for the Holidays is their latest “story,” an editorialized gift-guide with “a little something for everyone.” The items are handpicked from Target’s headquarter in Minnesota and make lovely gifts for everyone on your Christmas list.

![Giving Weekends 3 (700x466)](https://articles.marketsmedia.com/hs-fs/hubfs/Imported_Blog_Media/Giving-Weekends-3-700x466-1.jpg?width=700&height=466&name=Giving-Weekends-3-700x466-1.jpg)

On Saturdays, Snowday will drop by to serve hungry shoppers a variety of maple syrup themed foods from their Vendy award-winning menu. The food truck is the first to come out of Drive Change, a local enterprise that hires and empowers formerly incarcerated youth. This is part of Story’s #OMGiving Weekends, a reminder to holiday shoppers that the give-back spirit is well and alive.

*Images via Story*

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