--- title: IA Outlines Initiatives On Tackling Gender Pay Gap description: Firms that embrace a flexible working culture attractive a greater diversity of people. image: https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/nasdaq-hosts-women-etfs-2-May-12-2022-09-22-52-75-AM.jpg --- ![websites-group](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/new-MMG-01.svg) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-new-marketsmedia-logo.svg)](https://www.marketsmedia.com/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-traders-redlogo.svg)](https://www.tradersmagazine.com/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-bestexe-logo.svg)](https://www.bestexecution.net/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-fidesk-logo.svg)](https://www.fixglobal.com/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-fixglobal-new-logo.svg)](https://www.fixglobal.com/) - [*Facebook*](https://www.facebook.com/MarketsMedia/) - [*Twitter*](https://twitter.com/marketsmedia) - [*Linkedin*](https://www.linkedin.com/company/markets-media-llc) - [Newsletter](https://articles.marketsmedia.com/ia-outlines-initiatives-on-tackling-gender-pay-gap#popup-newsletter) #### Want the latest news on securities markets -- FREE? 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Insight days, graduate fairs and partnering with third parties can play a crucial role in raising awareness of the value and purpose of the industry, supporting its ability to reach a more diverse pool of talent. Gender-decoding job descriptions and anonymising job applications can also support firms addressing biases that can impede women from entering the industry. At entry-level, this could also include apprenticeships, internships and graduate scheme targeted at diverse groups, including women. - **Introducing policies and programmes that act as incentives for women to stay within a company**, such as: parental leave policies that encourage more paternity and shared parental leave uptake; returner programmes that provide placements which integrate mentoring and training for people returning from a career break; and women’s networks for women to share experiences, celebrate success and drive strategies to improve gender diversity. - **Improving understanding of where the industry currently is in terms of its gender pay gap and where it needs to be**, through the capturing of diversity data, and setting clear targets for the representation of women at senior levels and the percentage of women coming through as entry-level hires. **Chris Cummings, Chief Executive of the Investment Association, said:** “During these difficult times, investment managers like many firms have rapidly and successfully moved to agile working. We know firms that embrace a flexible working culture are more attractive to a greater diversity of people, so we must build on this success and continue to embrace this flexibility as we recover from this crisis. “This flexibility will also help address our gender pay gap. While closing the gender pay gap won’t happen overnight, our industry is not slowing down its efforts to tackle it. We know more must still be done, but the positive actions like the ones outlined in our new report will go some way to addressing, and ultimately closing, the gender pay gap.” Source: IA [Share](https://www.facebook.com/share.php?u=https://articles.marketsmedia.com/ia-outlines-initiatives-on-tackling-gender-pay-gap) [Tweet](https://twitter.com/intent/tweet?text=US+ETFs+Have+Record+Net+Inflows&url=https://articles.marketsmedia.com/ia-outlines-initiatives-on-tackling-gender-pay-gap) [Share](https://www.linkedin.com/cws/share?url=https://articles.marketsmedia.com/ia-outlines-initiatives-on-tackling-gender-pay-gap) ![email](https://articles.marketsmedia.com/hubfs/Markets%20Media/email.svg) ### NEWSLETTER SIGN UP And receive exclusive articles on securities markets ### Related articles 1. 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