---
title: FlexTrade to Demo AR
description: Augmented reality application offers an interactive order blotter, trade ticket and charting.
---

[Articles Marketmedia](https://articles.marketsmedia.com)

# [FlexTrade to Demo AR](https://articles.marketsmedia.com/flextrade-demo-ar)

 Written by [Terry Flanagan](https://articles.marketsmedia.com/author/terry) | Apr 18, 2017 1:35:24 PM

*FLEXTRADE TO DEMONSTRATE AUGMENTED REALITY TRADING AT TRADETECH EUROPE*

*Breakthrough FlexAR Technology Offers Glimpse into the Future of Trading*

**London, April 18, 2017** — FlexTrade Systems ([@FlexTrade](http://www.twitter.com/flextrade)), a global leader in multi-asset execution and order management systems, is pleased to announce “**FlexAR**” – an augmented reality trading application offering an extraordinary, new way of visualising and presenting trading via the company’s award-winning [FlexTRADER**®** EMS.](http://flextrade.com/buy-side/flextrader-ems/)

**FlexAR** builds on existing technology and APIs within FlexTRADER’s open architecture offering an interactive order blotter, trade ticket and charting, all presented in a virtual space.  Components can be placed throughout the real world, allowing traders to see and interact with the markets in a completely unique manner.

**Andy Mahoney**, business development director of FlexTrade UK Ltd., in London, commented, *“With consumer technology evolving at such a rapid pace, we are constantly on the lookout for new and innovative ways to improve trading.”*

*“We initially experimented with virtual reality trading, but the feedback was that the fully immersive headsets were too overwhelming, shutting off real-world events.  With the advent of the [Microsoft HoloLens augmented reality headset](https://www.microsoft.com/microsoft-hololens/en-us), we found a good middle-ground, bringing virtual trading into the real world.”*

Future releases of **FlexAR** will introduce interactive alerting alongside the FlexTRADER blotter, three-dimensional basket visualisation, and the ability to present data from third parties using FlexTRADER’s renowned open architecture.

FlexTrade will be demonstrating **FlexAR** during TradeTech Europe Palais des Congrès de Paris, April 25th & 26th, at exhibit booth 15.

#### About FlexTrade Systems, Inc.

Founded in 1996, FlexTrade Systems, Inc. is the industry pioneer in broker-neutral algorithmic trading platforms for equities, foreign exchange, listed derivatives and fixed income. With offices in North America, Europe and Asia, FlexTrade has a worldwide client base spanning more than 200 buy-side and sell-side firms, including many of the largest hedge funds, asset managers, commodity trading advisors, investment banks and institutional brokers. For more information, visit FlexTrade Systems at [www.flextrade.com](http://www.flextrade.com/) or follow news of the company on Twitter at [www.twitter.com/flextrade](http://www.twitter.com/flextrade) or LinkedIn at [http://www.linkedin.com/company/flextrade](http://www.linkedin.com/company/flextrade).

###

**Contact:**

**Jim Tolve**

Director of Marketing and Public Relations

FlexTrade Systems, Inc.

Office: (516) 304-3601

Mobile: (516) 395-0549

[james.tolve@flextrade.com](mailto:james.tolve@flextrade.com)

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