---
title: Fidessa explores challenge of truly 'smart' order routing
description: Fidessa explores challenge of truly 'smart' order routing
---

![websites-group](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/new-MMG-01.svg)

[![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-new-marketsmedia-logo.svg)](https://www.marketsmedia.com/)

[![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-traders-redlogo.svg)](https://www.tradersmagazine.com/)

[![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-bestexe-logo.svg)](https://www.bestexecution.net/)

[![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-fidesk-logo.svg)](https://www.fixglobal.com/)

[![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-fixglobal-new-logo.svg)](https://www.fixglobal.com/)

- [*Facebook*](https://www.facebook.com/MarketsMedia/)
- [*Twitter*](https://twitter.com/marketsmedia)
- [*Linkedin*](https://www.linkedin.com/company/markets-media-llc)
- [Newsletter](https://articles.marketsmedia.com/fidessa-explores-challenge-of-truly-smart-order-routing#popup-newsletter)

#### Want the latest news on securities markets -- FREE?

Sign up to receive exclusive articles on topics including:

- Equity market structure
- Profiles of buy-side investment firms
- The evolution of multi-asset-class trading
- Regulation and its implications for markets
- The search for liquidity in fixed income markets
- The convergence of fintech and capital markets

Select one or more newsletters you would like to receive:

menu

[![Markerts media](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/header%20logo.svg "Markerts media")](https://articles.marketsmedia.com/)

- [Contributors Corner](https://articles.marketsmedia.com/tag/contributors-corner)
- Contributors Corner
- Fidessa explores challenge of truly 'smart' order routing

Search

- [Home](https://articles.marketsmedia.com/)
- [Trending](https://articles.marketsmedia.com/tag/trending)
- [Featured](https://articles.marketsmedia.com/tag/daily-email-feature)
- [Sectors](https://articles.marketsmedia.com/tag/sectors)
- [From The Markets](https://articles.marketsmedia.com/tag/from-the-markets)
- [AWARDS](https://articles.marketsmedia.com/tag/events)
- [Newsletter](https://awards.marketsmedia.com/newsletter-sign-up)
- [Newsletter](https://articles.marketsmedia.com/fidessa-explores-challenge-of-truly-smart-order-routing#popup-newsletter)

Hide search

Search

- NewsLetter

![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/trading-up-occ-iex-select-board-members-citadel-lands-lieblich-573x379-Jul-07-2022-09-34-11-57-AM.jpg)

[ON THE MOVE: Citi Hires Artie Ambrose;...](https://articles.marketsmedia.com/on-the-move-citi-hires-artie-ambrose-natalie-a-brown-to-mesirow)

![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/Depositphotos_445735906_L.jpg)

[Trading Adapts to ESG and Sustainable...](https://articles.marketsmedia.com/trading-adapts-to-esg-and-sustainable-investing)

![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/iStock-917493152-Jul-07-2022-09-34-19-09-AM.jpg)

[Focus on FX Execution Connectivity](https://articles.marketsmedia.com/focus-on-fx-execution-connectivity)

![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/Depositphotos_333839538_L.jpg)

[TRACE Turns 20](https://articles.marketsmedia.com/trace-turns-20)

 07.20.2015

 By Terry Flanagan

 Contributors Corner

# Fidessa explores challenge of truly 'smart' order routing

 07.20.2015 By Terry Flanagan

[Share](https://www.facebook.com/share.php?u=https://articles.marketsmedia.com/fidessa-explores-challenge-of-truly-smart-order-routing)

[Tweet](https://twitter.com/intent/tweet?text=US+ETFs+Have+Record+Net+Inflows&url=https://articles.marketsmedia.com/fidessa-explores-challenge-of-truly-smart-order-routing)

[Share](https://www.linkedin.com/cws/share?url=https://articles.marketsmedia.com/fidessa-explores-challenge-of-truly-smart-order-routing)

### *New paper explains how SORs need to operate in an ever-changing marketplace*

July 20th, 2015 - Fidessa group plc (LSE: FDSA) has today published a new paper entitled *What you see is not what you get – the challenge of truly 'smart' order routing*, authored by Will Winzor-Saile, Electronic Execution Product Specialist at Fidessa.

In his first paper of this series, *Shifting Sands - the harsh realities of executing in today's markets*, the issues around constructing a reliable, globally-consistent market access infrastructure were examined, along with how the more enlightened brokers were starting to rethink their approach to electronic execution. This new paper focuses on a fundamental part of this, the smart order router (SOR), and the challenges facing firms as they struggle to stay on top of the ever-changing market landscape.

Winzor-Saile comments: "In the equities space the multi-market landscape is well established. Before any order is sent to a market, the trader or algo looks at all available pools of liquidity before deciding on the optimum venue. This decision used to be simple and was based on which venue had the best price or the most volume. But as markets have evolved, firms can no longer rely solely on visible information to make these decisions."

The paper explores how the world of science, specifically quantum physics, can provide a valuable insight into this new trading landscape, intertwined with the drive for low latency and a broker's 'need for speed'. It also shines a light on how SORs interact with dark pools and the effects of hidden liquidity on achieving the best trading result.

"A new approach to SOR is needed that understands the reliability of the data and analyses market and microstructure trends", continues Winzor-Saile. "Firms that do this can add real value through their SOR and provide their clients with price improvements as well as more efficient alpha capture."

*What you see is not what you get – the challenge of truly 'smart' order routing* is available at [www.fidessa.com/papers](http://www.fidessa.com/papers) or by contacting [info@fidessa.com](mailto:info@fidessa.com).

[PDF (0.06 MB)](http://www.fidessa.com/document/3494)

[Share](https://www.facebook.com/share.php?u=https://articles.marketsmedia.com/fidessa-explores-challenge-of-truly-smart-order-routing)

[Tweet](https://twitter.com/intent/tweet?text=US+ETFs+Have+Record+Net+Inflows&url=https://articles.marketsmedia.com/fidessa-explores-challenge-of-truly-smart-order-routing)

[Share](https://www.linkedin.com/cws/share?url=https://articles.marketsmedia.com/fidessa-explores-challenge-of-truly-smart-order-routing)

![email](https://articles.marketsmedia.com/hubfs/Markets%20Media/email.svg)

### NEWSLETTER SIGN UP

And receive exclusive articles on securities markets

<https://twitter.com/marketsmedia?ref_src=twsrc%5Etfw>

### Related articles

1. [![](https://articles.marketsmedia.com/hs-fs/hubfs/Imported_Blog_Media/Depositphotos_5387457_l-2015-May-12-2022-08-40-47-58-AM.jpg?width=376&height=250&name=Depositphotos_5387457_l-2015-May-12-2022-08-40-47-58-AM.jpg)](https://articles.marketsmedia.com/deciphering-the-size-of-the-portfolio-trading-market)
   
    Bonds
   
   ## [Deciphering the Size of the Portfolio Trading Market](https://articles.marketsmedia.com/deciphering-the-size-of-the-portfolio-trading-market)
   
   
   
   Portfolio trading growth may signal a shift towards electronification, efficiency and minimal price impact.
   
   
   
   05.19.2021 By Markets Media
2. [![](https://articles.marketsmedia.com/hs-fs/hubfs/Imported_Blog_Media/Depositphotos_156951870_l-2015-May-12-2022-09-29-26-33-AM.jpg?width=376&height=250&name=Depositphotos_156951870_l-2015-May-12-2022-09-29-26-33-AM.jpg)](https://articles.marketsmedia.com/crypto-assets-and-security-tokens-considerations-for-institutional-asset-servicing)
   
    Contributors Corner
   
   ## [Considerations for Institutional Digital Asset Servicing](https://articles.marketsmedia.com/crypto-assets-and-security-tokens-considerations-for-institutional-asset-servicing)
   
   
   
   Regulations and disintermediation may not go hand-in-hand.
   
   
   
   12.18.2019 By Rob Daly
3. [![](https://articles.marketsmedia.com/hs-fs/hubfs/Imported_Blog_Media/MoneySky-May-12-2022-09-19-04-70-AM.jpg?width=376&height=250&name=MoneySky-May-12-2022-09-19-04-70-AM.jpg)](https://articles.marketsmedia.com/fed-rate-increase-boosts-trading-costs)
   
    Trading
   
   ## [Fed Rate Increase Boosts Trading Costs](https://articles.marketsmedia.com/fed-rate-increase-boosts-trading-costs)
   
   
   
   The trend is unmistakably upward, Meritsoft notes.
   
   
   
   09.28.2018 By Terry Flanagan

[![MarketsMedia](https://articles.marketsmedia.com/hubfs/MarketsMedia.svg "MarketsMedia")](http://marketsmedia.com)

- [About us](https://www.marketsmedia.com/about-us)
- [Careers](https://www.marketsmediagroup.com/careers)
- [Contact](https://www.marketsmediagroup.com/contact)
- [Advertise](https://www.marketsmediagroup.com/advertise)
- [Newsletter](https://awards.marketsmedia.com/newsletter-sign-up)
- [Corporate Site](https://marketsmediagroup.com)

<https://www.facebook.com/MarketsMedia/> <https://twitter.com/marketsmedia> <https://www.linkedin.com/company/markets-media-llc> <https://vimeo.com/marketsmedia>

- © 2026 Markets Media Holdings LLC
- - Terms & Conditions
    - Privacy Policy

 {{ standard\_footer\_includes }}