---
title: Digital Engagement in Finance Webinar
description: This webinar presents a diverse set of topics to inform wealth managers and other financial-services providers on how to differentiate and more closely engage with the end-user client.
---

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[TRACE Turns 20](https://articles.marketsmedia.com/trace-turns-20)

 06.17.2016

 By Terry Flanagan

 Digital Engagement

# Digital Engagement in Finance Webinar

 06.17.2016 By Terry Flanagan

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Are you digitally engaged with clients? How does a financial services firm best connect with today’s mobile-powered generation? What is the optimal digital strategy?

This webinar presents a diverse set of topics to inform wealth managers and other financial-services providers on how to differentiate and more closely engage with the end-user client.

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#### Participants:

**Jim Del Favero,** Chief Product Officer, Personal Capital  
**Tom Kimberly,** General Manager, Betterment Institutional  
**Barry Smith**, Managing Director, Global Capital Markets, Equinix

Questions up for debate:

- What are the challenges financial services firms have in digitally engaging with the mobile-powered generation?
- How specifically is technology important in this endeavor – and what is important beyond technology?
- How is the competitive battle playing out between emerging, tech-oriented wealth management firms and the ‘Old Guard’?
- What is the state of the landscape for social and thematic investors and what are the implications for finserv providers?
- What is ‘gamification’ and how can it be deployed as an effective marketing tactic in wealth management?
- What is the future of digital engagement in finance, i.e. what will be most important in 3-5 years’ time?

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