---
title: Cboe to Launch Order Book Priority for Retail Investors
description: Aim is to enable individuals to secure timely executions and better trading outcomes.
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---

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 10.02.2019

 By Terry Flanagan

 Press Release

# Cboe to Launch Order Book Priority for Retail Investors

 10.02.2019 By Terry Flanagan

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**Cboe to Launch Order Book Priority for Retail Investors on EDGX Exchange**

- *Retail Priority seeks to enhance execution quality for individual investors by introducing order book priority*  
  *for their orders, enabling them to secure timely executions and better trading outcomes*
- *Latest innovation from Cboe to continue promoting fair, efficient and transparent markets for diverse*  
  *market participants*
- *Retail Priority planned for launch in November 2019*

CHICAGO – October 2, 2019 – Cboe Global Markets, Inc. (Cboe: CBOE), one of the world’s largest exchange holding  
 companies, today announced it has received approval from the U.S. Securities and Exchange Commission (SEC) to  
 launch its new Retail Priority program on the Cboe EDGX Exchange. Designed to enhance execution quality for  
 individual investors who trade U.S. equities, the mechanism will introduce enhanced order book priority for orders  
 submitted on behalf of retail investors, thereby increasing the probability of execution for their orders. Cboe expects  
 to launch Retail Priority in November.

Retail Priority offers a distinct allocation model, which differs from the traditional time-based allocation model used  
 by most U.S. equities market centers that allocate trades to orders that arrive first in time at each price point. The  
 Retail Priority model focuses on improving execution quality for individual investors by reducing their time to  
 execution. Under the mechanism, individual investors’ displayed limit orders will post at the front of the order queue  
 for same-priced orders submitted on Cboe EDGX.

“As a leading U.S. securities exchange operator, Cboe continues to be at the forefront of industry advocacy with  
 initiatives to promote fair, efficient and transparent equity markets. Retail Priority is our latest innovation intended  
 to deliver a unique value to individual investors in particular,” said Bryan Harkins, Executive Vice President and Head  
 of Markets Division at Cboe. “With our new Retail Priority program, we expect to improve the trading experience for  
 investors, and the firms facilitating their orders, by encouraging more retail order flow to be entered into the  
 displayed market. We believe a robust retail market benefits all market participants by increasing order interaction  
 and contributing to enhanced price formation, and we are pleased that Cboe EDGX is introducing a product for retail  
 trading in the public markets.”

Cboe continues to expand its competitive positioning and market leadership in serving the retail investor  
 community. The company recently introduced a [new program](https://markets.cboe.com/us/equities/market_data_services/) to allow small retail brokers to use and distribute  
 Cboe’s real-time U.S. equities exchange data at reduced rates, and in turn, help broaden access to valuable market  
 information for individual investors.

Cboe Global Markets operates four U.S. equities exchanges – the Cboe BZX Exchange, Cboe BYX Exchange, Cboe  
 EDGA Exchange and Cboe EDGX Exchange – to serve a diverse range of market participants. It is currently the third-largest U.S. equities market operator by volume traded.

Cboe Global Markets, Inc. (Cboe: CBOE) is one of the world’s largest exchange holding companies, offering cuttingedge trading and investment solutions to investors around the world. The company is committed to relentless  
 innovation, connecting global markets with world-class technology and providing seamless solutions that enhance  
 the customer experience.

Cboe offers trading across a diverse range of products in multiple asset classes and geographies, including options,  
 futures, U.S. and European equities, exchange-traded products (ETPs), global foreign exchange (FX) and multi-asset  
 volatility products based on the Cboe Volatility Index (VIX Index), the world’s barometer for equity market volatility.

Cboe’s trading venues include the largest options exchange in the U.S. and the largest stock exchange by value  
 traded in Europe. In addition, the company is one of the largest stock exchange operators in the U.S. and is a leading  
 market globally for ETP trading.

The company is headquartered in Chicago with offices in Kansas City, New York, London, Amsterdam, San Francisco,  
 Singapore, Hong Kong and Quito, Ecuador. For more information, visit www.cboe.com.

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