--- title: Bonddesk’s wealth management platform supports finra’s strengthened pre-trade customer suitability requirements description: Bonddesk’s wealth management platform supports finra’s strengthened pre-trade customer suitability requirements --- ![websites-group](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/new-MMG-01.svg) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-new-marketsmedia-logo.svg)](https://www.marketsmedia.com/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-traders-redlogo.svg)](https://www.tradersmagazine.com/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-bestexe-logo.svg)](https://www.bestexecution.net/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-menu-fidesk-logo.svg)](https://www.fixglobal.com/) [![](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/dropdown-fixglobal-new-logo.svg)](https://www.fixglobal.com/) - [*Facebook*](https://www.facebook.com/MarketsMedia/) - [*Twitter*](https://twitter.com/marketsmedia) - [*Linkedin*](https://www.linkedin.com/company/markets-media-llc) - [Newsletter](https://articles.marketsmedia.com/bonddesks-wealth-management-platform-supports-finras-strengthened-pre-trade-customer-suitability-requirements#popup-newsletter) #### Want the latest news on securities markets -- FREE? Sign up to receive exclusive articles on topics including: - Equity market structure - Profiles of buy-side investment firms - The evolution of multi-asset-class trading - Regulation and its implications for markets - The search for liquidity in fixed income markets - The convergence of fintech and capital markets Select one or more newsletters you would like to receive: menu [![Markerts media](https://articles.marketsmedia.com/hubfs/raw_assets/public/MarketsMedia_August2021/images/header%20logo.svg "Markerts media")](https://articles.marketsmedia.com/) - [Press Release](https://articles.marketsmedia.com/tag/press-releases) - Press Release - Bonddesk’s wealth management platform supports finra’s strengthened pre-trade customer suitability requirements Search - [Home](https://articles.marketsmedia.com/) - [Trending](https://articles.marketsmedia.com/tag/trending) - [Featured](https://articles.marketsmedia.com/tag/daily-email-feature) - [Sectors](https://articles.marketsmedia.com/tag/sectors) - [From The Markets](https://articles.marketsmedia.com/tag/from-the-markets) - [AWARDS](https://articles.marketsmedia.com/tag/events) - [Newsletter](https://awards.marketsmedia.com/newsletter-sign-up) - [Newsletter](https://articles.marketsmedia.com/bonddesks-wealth-management-platform-supports-finras-strengthened-pre-trade-customer-suitability-requirements#popup-newsletter) Hide search Search - NewsLetter ![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/trading-up-occ-iex-select-board-members-citadel-lands-lieblich-573x379-Jul-07-2022-09-34-11-57-AM.jpg) [ON THE MOVE: Citi Hires Artie Ambrose;...](https://articles.marketsmedia.com/on-the-move-citi-hires-artie-ambrose-natalie-a-brown-to-mesirow) ![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/Depositphotos_445735906_L.jpg) [Trading Adapts to ESG and Sustainable...](https://articles.marketsmedia.com/trading-adapts-to-esg-and-sustainable-investing) ![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/iStock-917493152-Jul-07-2022-09-34-19-09-AM.jpg) [Focus on FX Execution Connectivity](https://articles.marketsmedia.com/focus-on-fx-execution-connectivity) ![](https://articles.marketsmedia.com/hubfs/Imported_Blog_Media/Depositphotos_333839538_L.jpg) [TRACE Turns 20](https://articles.marketsmedia.com/trace-turns-20) 07.10.2012 By Terry Flanagan Press Release # Bonddesk’s wealth management platform supports finra’s strengthened pre-trade customer suitability requirements 07.10.2012 By Terry Flanagan [Share](https://www.facebook.com/share.php?u=https://articles.marketsmedia.com/bonddesks-wealth-management-platform-supports-finras-strengthened-pre-trade-customer-suitability-requirements) [Tweet](https://twitter.com/intent/tweet?text=US+ETFs+Have+Record+Net+Inflows&url=https://articles.marketsmedia.com/bonddesks-wealth-management-platform-supports-finras-strengthened-pre-trade-customer-suitability-requirements) [Share](https://www.linkedin.com/cws/share?url=https://articles.marketsmedia.com/bonddesks-wealth-management-platform-supports-finras-strengthened-pre-trade-customer-suitability-requirements) New Rule Expands Suitability Requirements to Customer Recommendations NEW YORK – July 9, 2012 – With newly strengthened customer suitability rules in effect starting today, BondDesk Group LLC announced the availability of an advanced new Suitability Module for its award winning BondWorks™ Wealth Management Platform.  BondDesk is a leading provider of fixed income technology and operator of the largest odd-lot fixed income alternative trading system (ATS) in the United States. The BondWorks Suitability Module helps financial advisors meet the requirements of the new FINRA Rule 2111 by enabling them to run pre-trade suitability tests on investment ideas even before recommending them to their customers.  The module provides alerts when potential transactions may not be suitable for a customer’s investment profile, halting potential violations before they happen.  Lack of pre-trade suitability testing can lead to weakened investor relationships and a greater risk of costly trade cancellations and large fines for the advisor’s firm. "Most suitability software systems today operate post-trade, thereby missing the requirement that recommendations, not only transactions, be suitable,” said Kamaryn Tanner, Managing Director at BondDesk Group.  “Our clients are thrilled with this new module because it helps keep costs down while at the same time provides the financial advisors with a tool that helps them build trusting relationships with their customers.” “The strengthened suitability rule from FINRA is extremely important, as it serves to further protect end investors and the advisors and firms that serve them,” said Will Rhode, Director of Fixed Income Research at Tabb Group. “With all these new regulations, it’s important that vendors are proactive in helping firms navigate this increasingly complex environment to better serve their customers and ensure they remain in compliance.” **Background on FINRA Rule 2111** New FINRA Rule 2111 requires that a firm or associated person “have a reasonable basis to believe that a recommended transaction or investment strategy involving a security or securities is suitable for the customer, based on the information obtained through the reasonable diligence of the member or associated person to ascertain the customer’s investment profile.”  FINRA originally proposed Rule 2111 on November 17, 2010, with an original implementation deadline of October 7, 2011.  However, the deadline was extended to July 9, 2012 to allow firms additional time to update systems and modify procedures to ensure compliance with the new rules and regulations. **About BondDesk** BondDesk Group LLC is a leading financial technology company providing innovative, enterprise-wide fixed income solutions to a community of over 2,000 investment firms, including many of the top broker-dealers in North America. BondDesk’s workstation solutions, including its flagship BondWorks™ Wealth Management Platform, enable over 100,000 financial advisors and asset managers to trade bonds with confidence, manage client portfolios and attract new assets. The company’s industry-leading advisor workstation, price transparency, portfolio management and compliance solutions empower wealth managers to better service the needs of the investing public.  BondWorks is the first financial services solution to win the highly coveted “Best Application Design” award from the Nielsen Norman Group (NNG), one of the world’s leading design and usability research and consultancy firms. In addition, the BondDesk Alternative Trading System (ATS), operated by BondDesk Trading LLC, provides the BondDesk community with access to an aggregated pool of over 110,000 daily live offerings of odd-lot fixed income securities in a broad range of asset classes. The BondDesk Trading ATS executes over 20,000 transactions per day with high fill ratios and price quality. BondDesk Trading LLC, member FINRA and SIPC, is a wholly-owned subsidiary of BondDesk Group LLC. To learn more, visit www.bonddeskgroup.com, and follow @BondDesk on Twitter. For more information, please contact: Jed Hamilton Intermarket Communications +1 212 754 5479 jhamilton@intermarket.com Nick Lawler Intermarket Communications +1 212 754 5613 nlawler@intermarket.com [Share](https://www.facebook.com/share.php?u=https://articles.marketsmedia.com/bonddesks-wealth-management-platform-supports-finras-strengthened-pre-trade-customer-suitability-requirements) [Tweet](https://twitter.com/intent/tweet?text=US+ETFs+Have+Record+Net+Inflows&url=https://articles.marketsmedia.com/bonddesks-wealth-management-platform-supports-finras-strengthened-pre-trade-customer-suitability-requirements) [Share](https://www.linkedin.com/cws/share?url=https://articles.marketsmedia.com/bonddesks-wealth-management-platform-supports-finras-strengthened-pre-trade-customer-suitability-requirements) ![email](https://articles.marketsmedia.com/hubfs/Markets%20Media/email.svg) ### NEWSLETTER SIGN UP And receive exclusive articles on securities markets ### Related articles 1. [![](https://articles.marketsmedia.com/hs-fs/hubfs/Imported_Blog_Media/trading-across-the-pond-Jul-07-2022-09-33-17-07-AM.png?width=376&height=250&name=trading-across-the-pond-Jul-07-2022-09-33-17-07-AM.png)](https://articles.marketsmedia.com/eu-achieves-electronic-trading-of-standardized-otc-derivatives) Regulation ## [EU Achieves Electronic Trading of Standard OTC Derivatives](https://articles.marketsmedia.com/eu-achieves-electronic-trading-of-standardized-otc-derivatives) ISDA warns on proposed changes to post-trade deferrals regime. 07.07.2022 By Shanny Basar 2. [![](https://articles.marketsmedia.com/hs-fs/hubfs/Imported_Blog_Media/iStock-522304914-Jul-07-2022-09-33-41-28-AM.jpg?width=376&height=250&name=iStock-522304914-Jul-07-2022-09-33-41-28-AM.jpg)](https://articles.marketsmedia.com/six-digital-exchange-collaborates-with-fireblocks) Fintech ## [SIX Digital Exchange Collaborates with Fireblocks](https://articles.marketsmedia.com/six-digital-exchange-collaborates-with-fireblocks) The partnership will focus on delivering an institutional custody solution for digital assets. 07.07.2022 By Shanny Basar 3. [![](https://articles.marketsmedia.com/hs-fs/hubfs/Imported_Blog_Media/Depositphotos_103566932_L-2.jpg?width=376&height=250&name=Depositphotos_103566932_L-2.jpg)](https://articles.marketsmedia.com/iosco-publishes-crypto-asset-roadmap) Regulators ## [IOSCO Publishes Crypto-Asset Roadmap](https://articles.marketsmedia.com/iosco-publishes-crypto-asset-roadmap) The IOSCO Fintech Task Force will collaborate closely with other international bodies. 07.07.2022 By Shanny Basar [![MarketsMedia](https://articles.marketsmedia.com/hubfs/MarketsMedia.svg "MarketsMedia")](http://marketsmedia.com) - [About us](https://www.marketsmedia.com/about-us) - [Careers](https://www.marketsmediagroup.com/careers) - [Contact](https://www.marketsmediagroup.com/contact) - [Advertise](https://www.marketsmediagroup.com/advertise) - [Newsletter](https://awards.marketsmedia.com/newsletter-sign-up) - [Corporate Site](https://marketsmediagroup.com) - © 2026 Markets Media Holdings LLC - - Terms & Conditions - Privacy Policy {{ standard\_footer\_includes }}